Here are five steps to writing an About Us page based on some of the things that impressed us about the examples above. Establish a mission statement. Your About Us page can and will be much longer than a single mission statement, but in order to draw people in, you need to succinctly state your goal in the industry up front.
Your company ’s About Us page is another opportunity to tell a story that will help you stick in your customer’s minds. And as Blue Acorn’s study proves, it’s also an opportunity for a sale. Although everyone knows that users prefer images to text, it’s not as easy as just putting a bunch.
See all full list on coschedule. Examples of Great “ About Us” Pages Your website serves several important purposes for your company — attracting customers, generating leads, and making sales, just to name a few. And as your home on the Internet, it also needs to explain who you are to the world and why they should choose you over your competitors. What should I do about my business page?
What are some examples of page inspiring? How to make an About Us page? They may go by different labels—“About”, “Story”, “Mission”—but these types of pages generally serve the same key purpose: to be the go-to page for a brand to say, “This is who we are.
They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs. It is an opportunity where their visitors get to know their company.
This is a chance for your customers’ to introduce themselves and the kind of business they do to their clients. Its tagline embodies the company’s history, as does the owner’s profile and the timeline graphic. A link to testimonials provides social proof. It’s all presented in a way that engages the consumer and evokes a casual, friendly atmosphere.
Perhaps the most important element of an About Us page is your elevator pitch – the short, snappy version of your company story that explains what you do, what makes you different and why customers should care. It includes a detailed description covering all aspects of your business and you as entrepreneurs. The company tells that story and includes photos, as well as references some of its current charitable endeavors in Africa, on its About Us page. If your company participates in charitable endeavors, use your About Us page to tell customers about your good works. Avoid writing down your whole company history or regurgitating your company mantra.
Instea use your About Us page to tell a story that introduces customers to your business, displays your values an most importantly, captures their attention and makes them want to learn more. Each week, nearly 2million customers and members visit our more than 12stores under banners in countries and eCommerce websites in countries. And that’s the power of crafting a good About Us page.
You give your customers a look into who you are, who your company is, and you build the trust they need to move forward with your business. Below are five best practices to keep in mind when crafting your About Us page. AbbVie: This About Us page provides a nice company overview, including Fast Facts to give site visitors a reasonable company snapshot. While this page holds promise, the content could be improved by replacing the marketing jargon with concrete facts that people care about.
An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty. A Showcase Page is a subpage of your Company Page , that allows you to promote specific products or services to a very specific audience. Yes, people can follow Showcase Pages independently of your Company Page.
The About Us page isn’t just one of the most visited areas of your website. It’s the place where people get a feel for your company and whether they’re interested in doing business with you. So, if you’re not putting your best face forward there, it’s time for a makeover. The good news is that the process doesn’t have to be complicated. Often, this web page tells the story of the site owner’s journey from struggling to finally achieving success (or vice versa).
IBM punch cards become the industry standard for the next years, holding nearly all of the world’s known information and enabling unprecedented large-scale projects such as the US Census. IBM continues to hold more US patents than any other company. The Target Corporation also owns Shipt, Roundel, Grand Junction and DermStore.
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