About us page for it company

How to make an About Us page? Instea Eight Hour Day showcases the people behind the company and humanizes its brand. What is an About Us page?

Your company ’s About Us page is another opportunity to tell a story that will help you stick in your customer’s minds. And as Blue Acorn’s study proves, it’s also an opportunity for a sale.

Examples of Great “ About Us” Pages Your website serves several important purposes for your company — attracting customers, generating leads, and making sales, just to name a few. See all full list on coschedule. And as your home on the Internet, it also needs to explain who you are to the world and why they should choose you over your competitors. An About Us page helps your company make a good first impression, and is critical for building customer trust and loyalty.

The main focus of their About Page is a timeline graphic that takes you back through their history and details some achievements, challenges and major dates of the company. And that’s the power of crafting a good About Us page. You give your customers a look into who you are, who your company is, and you build the trust they need to move forward with your business.

Below are five best practices to keep in mind when crafting your About Us page. It includes a detailed description covering all aspects of your business and you as entrepreneurs. Your About Us page provides a friendly opportunity to introduce yourself to your site’s visitors. Answering those questions and more is a tall order, but one you should approach with enthusiasm. After all, this is the one place you can and should sing your own praises.

They compare corporate content with third-party reviews to form a holistic opinion of a company before initiating business or applying for jobs. The Group has operations in the Americas, UK, Continental Europe, Asia-Pacific and Africa. The “about us” page features a 2. Since video appeals more to humans, this “about page” design is more likely to keep users on site and increase conversions. Look at the flow, whether that is having sub-pages within your “About” section, or simply scrolling through.

Most of all, keep it in line with your brand. This is the most basic. So think of your “About Us” page as speed-dating with a potential customer. While this page holds promise, the content could be improved by replacing the marketing jargon with concrete facts that people care about.

You should be having more fun on your About Us page.

It should be written in a way that is conversational and introduces your company so a prospect can get to know, like and trust your brand. When someone is thinking about buying from or engaging with your company ,. People like to do business with people, by getting your about us page right, you can build a level of trust, and assurance with your visitors (potential customers) and. The About Us page isn’t just one of the most visited areas of your website. It’s the place where people get a feel for your company and whether they’re interested in doing business with you. So, if you’re not putting your best face forward there, it’s time for a makeover.

The reason why the ‘About Us’ is so crucial is that it is the face of your business, the story behind your product. It is an opportunity where their visitors get to know their company. Needless to say, it is an extremely critical part of your website that deserves your utmost attention. It begs the question, why do so many people care about your ‘About Us’ page?

The primary purpose of an about us page is to inform the reader about the company and its operations. However, there are other reasons why about us pages are common fixtures on business websites. Like we said earlier, the About Us page is the place where you get to differentiate your company and your products from every single other similar company out there in the world.

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